Messaging Fallback - Overview

Dexatel's Messaging Fallback feature ensures your messages reach their intended audience, even if the primary communication channel fails. By allowing users to specify alternative channels, such as SMS, WhatsApp, and Viber, the Messaging Fallback API increases delivery rates and ensures your communications are successfully received. This solution supports both single-level fallback (e.g., SMS to WhatsApp) and two-level fallback (e.g., SMS to WhatsApp to Viber), offering flexibility to meet different messaging requirements.

Key Features

• Multi-Channel Support: Utilize SMS, WhatsApp, and Viber as primary or fallback channels for message delivery.
• Single-Level Fallback: Switch seamlessly from the primary channel to an alternative if delivery fails.
• Two-Level Fallback: Enhance reliability by adding a second fallback option for message delivery, ensuring maximum reach.
• Automatic Switching: If a message fails to be delivered via the primary channel, the system automatically attempts delivery through the next specified channel.
• Configurable Logic: Set custom fallback sequences to meet specific use case needs.

How It Works

1. Initial Setup: Define your primary channel (e.g., SMS) and specify fallback channels (e.g., WhatsApp, Viber) through Dexatel's API.
2. Message Attempt: When a message is sent, Dexatel attempts delivery via the primary channel first.
3. Fallback Activation:
   1. If delivery through the primary channel fails, the system automatically attempts delivery via the next configured channel (e.g., SMS to WhatsApp).
   2. If needed, the process can continue with a second-level fallback (e.g., from WhatsApp to Viber).
4. Delivery Confirmation: Real-time feedback is provided for each channel, indicating whether the message was successfully delivered or if fallback attempts were triggered.

This automatic fallback mechanism ensures that no message is left undelivered due to channel-specific issues.

Benefits

• Increased Delivery Rates: Improve overall delivery rates by leveraging multiple channels to ensure messages reach their destination.
• Reliability: Ensure important messages are delivered, even if the primary communication channel fails.
• Optimized User Engagement: Keep users engaged by delivering messages through the channels they are most likely to use.
• Reduced Costs: Avoid unnecessary costs by attempting delivery through cost-efficient channels before using more expensive options.
• Better Customer Experience: Ensure that critical notifications and messages are successfully received, enhancing trust and customer satisfaction.

Example Use Cases

• Two-Factor Authentication (2FA): For authentication processes where message delivery is crucial, ensure that codes are delivered via multiple channels if one fails, thus increasing security and reliability.
• (Coming Soon) Service Notifications: Send time-sensitive notifications, such as account alerts, where an SMS delivery failure triggers fallback to WhatsApp or Viber to ensure the message is received.
• (Coming Soon) Marketing Campaigns: Boost engagement rates by using fallback channels for promotional campaigns if delivery through the primary channel fails.
• (Coming Soon) Appointment Reminders: Ensure appointment reminders are delivered by using a multi-channel fallback strategy, reducing missed appointments.
• (Coming Soon) Order Updates: Provide customers with important order status updates using fallback messaging, ensuring they are always informed regardless of potential channel disruptions.

Dexatel’s Messaging Fallback feature ensures that your important communications are always delivered, regardless of channel issues. By leveraging SMS, WhatsApp, and Viber in a cascading delivery strategy, you can achieve maximum message reliability. For any questions or assistance with integrating Messaging Fallback into your application, please email us at [email protected]. Our team is ready to help you optimize your communication strategy and ensure reliable message delivery.